TikTok real time is an amazing application to make and communicate very short videos.

The videos are detailed vertically and you can walk through them by scrolling up and down, like a feed, without touching or moving from side to side.

In China, TikTok is known as Douyin; it is the precursor to the TikTok application.

It was released by ByteDance, the most important startup worldwide, in 2016.

TikTok made its official debut abroad in 2018 when it merged with Musical.ly.

Like some other popular networks, TikTok has a range of influencers and meme machines.

They take advantage of views, likes, comments, actions and virtual currencies.

There are quite a few TikTok stars that count their followers in the untold millions.

Most of them without being known or common celebrities.

TikTok’s success comes from its algorithm, which uses AI (artificial intelligence) to perform custom suggestions for viewers.

The video feed is played the instant the application is opened, instantly attracting individuals.

They have the ability to continue to their favorite developers but do not have to do so for the feed to automatically fill up with selected clips.

TikTok makes finding content central to the user’s experience.

This is exactly what makes videos so viral.

And several of them are because of the built-in effects.

How effects are added in TikTok real time

To place effects on TikTok videos, just go to the same video creation screen.

Choose from the different effects listed.

The initiative is to evaluate all the effects and choose the one you like the most or test all of them in your videos.

In essence, when you shoot a video in TikTok with your mobile camera.

There are two different ways to add effects, one before recording and one after.

However, the accessible effects are not the same in each case.

To record a video and use effects, all you have to do is:

Open the application.

Press the + link at the bottom of the screen to proceed to the camera.

In the lower left corner, press Effects.

Choose an effect from all the available settings. There are filters for cats and dogs, gay pride, seasonal effects for Christmas, popular, freeze frame…

select the one you want to apply

Record the video

However, if you want to use effects to a pre-recorded video, the steps are subtly different:

Access the app.

Go to the camera by pressing + at the bottom of the screen.

Record the video

In the perspective window, in the lower-left corner, you will see particular effects. You will also find filters and stickers.

Choose between filter or time effects at the bottom.

Now you have to hold the effect pressed in the settings carousel. The video will play until you lift your finger, which will indicate that the application stops using the effect. Then you can integrate another new effect into the remaining parts of the video. You can join many effects as you wish.

When you are ready, tap Save in the lower right corner to store the effects applied to the video.

tiktok realtime

Press Next in the lower right corner, compose the header that follows the video and publish it as you would normally do.

The video will come out with all the effects you’ve added.

Last TikTok real time drop

Throughout the overlapping containment of the COVID-19 pandemic, TikTok exceeded the 2 billion discharge barrier worldwide.

It’s no mystery that brands with a focus on millennials and centennials should start making eyes at what is arguably the fittest community today.

Many TikTok brands still sound Chinese, however, and it is difficult to realize the potential of an interface that in many ways remains a huge unknown in marketing circles.

In an article for Horizont, Peggy de Lange shares some keys to help brands get the most out of TikTok:

“Be Smart, Be First”: the first thing to do is to embrace TikTok and then try to reach new targets.

TikTok boasts that it is the first community “made in China” to succeed outside the Asian nations.

TikTok is based on very short videos that emphasize “insights” taken directly from everyday life.

And in contrast to what happens on Instagram and YouTube (where more subscribers are synonymous with greater visibility).

In TikTok, videos signed by complete strangers have the potential to achieve the desired virality.

TikTok swears by an exquisite amalgam of memes, pop culture, fun, added value and truthfulness.

With such juicy elements, this community is bound to occupy a prominent place in the agendas of marketers over a long period of time.

And even the brands whose target is a priori more talented should not escape the spell of TikTok, as individuals grow old attached to communities.

Micro-content at the same time to power

Brands only have a chance to take the top spot in TikTok if they dive right in.

And they also know in depth the target of this special community.

Under the umbrella of TikTok, a new kind of influence has been born, called “creator”.

These prescribers know TikTok like the back of their hand and make good use of all its features.

But in TikTok, the knowledge gathered is quickly outdated because we are facing an interface where the trends evolve to the agility of lightning.

For the marketers who come to TikTok for the first time, it is essential to grasp the criterion of “real-time marketing” like a burning nail.

Beyond imagination, experimentation, and oppositional agility are completely fundamental to crossing the mission of triumph in this community.

The hype around the ubiquitous challenges

TikTok is a highly participative social network where individuals challenge each other by means of cataloged “challenges”, which are, in fact, the most successful format in this interface.

Challenges work exceptionally easily anyway:

A user challenges the rest of the social network to perform a specific task and send it using a very precise hashtag.

The result? “User-generated content” with maximum viable user involvement.

Before jumping into the challenge pool, brands have to look at the special usable cases of this format.

In addition, they must occasionally get involved in the challenges born in the heat of TikTok.

When publishing their challenges, brands can of course also hang on the arm of the creators to increase the visibility of the challenge.

TikTok has a “Creator Marketplace” to simplify the contact between brands and influencers.

Betting on external TikTok real time experts

Due to the crazy development of TikTok, there are currently very few brands and agencies that claim to be 100% experts in this interface.

In this sense, and to make the landing in this community slower and more frictionless, an acceptable alternative can be to rely on experts working independently and perfected in TikTok.

The know-how from the outside sets up the necessary wicks to take root in TikTok and makes marketing tactics faster in this interface, where everything is simpler if someone puts the most basic understandings on the table (although experimentation is no longer a “must”).