If there’s something we know is that TikTok realtime is making people change their minds. Uncreative contributions or overheated subjects are not the best way to improve.
It’s good that the video platform TikTok realtime shows exactly the opposite:
short video clips, colorful filters, and creative cuts create small works of art to share, compare, and comment on.
TikTok is the trendy application of Z Generation.
In August 2018, the Chinese video platform and its German counterpart “Musical.ly” merged.
Since then, the circle of users has expanded rapidly and TikTok realtime has become the fastest growing social network in the world.
In recent months, the application has jumped from 4.1 million users in Germany to 5.5 million active users.
As a leading platform for short videos for smartphones, the application is designed to capture and share creativity, everyday moments.
The free application is available for all Android and iOS devices.
No registration is required to view the videos.
But you do create your clips and interact with the community.
TikTok is especially easy to use, and its design appeals to Gen Z.
This is probably one of the reasons why the app is so popular with young people.
No other network of this size addresses such a young target group.
Video clips as works of art of the digital age
The 15-second to 5-minute videos are so-called “musicals”, i.e. short clips in which users play their favorite songs.
Different editing options create small works of art that make users laugh and marvel or encourage them to imitate them.
Especially the so-called “lip-sync videos” are very popular in TikTok in realtime.
The music database offers many current songs or audio clips or scenes from movies or series.
Besides, there are several hashtags or theme challenges where the video clips are collected.
The most popular videos from all over the world and in the respective language region are displayed on the homepage.
Share, link, comment – cross-platform on Instagram, Facebook & Co.
It is also possible to share video clips on different social networks.
Unlike Facebook, Instagram & Co., TikTok is not focused on powering its platform.
Rather, it is about sharing content directly to make it visible on other channels.
There are several messaging applications available for this purpose:
Facebook Messenger, WhatsApp, Snapchat, Line, Viber, and SMS are directly integrated into the sharing dialogue.
If the user shares it, the TikTok video can also be downloaded, exported as a gif, or saved as a live photo.
Especially saving the videos ensures their wide distribution on Instagram, YouTube & Co – a great benefit for all players!
Wide reach with entertainment clips – how companies (can) use TikTok
Currently, there are only a few business channels in TikTok, although the users and intensity of use are huge.