At present, there are only a few business channels in Real-time TikTok, even though the individuals and the intensity of use are huge.
This gives the social network the feeling of being among them.
Some companies already saw this as an opportunity and are creating their own videos for TikTok.
This reveals that the campaigns that have already been played were very successful and have achieved a remarkable reach.
Otto hit the mark with his operation #MachDichZumOtto: he generated well over 100 million hits and thus brought the TikTok mechanism to the next stage.
Real-time TikTok target group extends beyond 13 years
According to the terms of the use of real-time TikTok, the minimum age of individuals is 13 years.
However, if you spend some time with the application, it quickly becomes apparent that not only teenagers are passionate about the video interface.
Especially in Germany, the young target group is becoming increasingly blurred.
Most individuals in Germany are under 23 years old and 56% are women – great potential for digital marketing!
In Europe, Germany is at the top of the list with regular use of about 50 minutes per day.
In this country alone, the application for entertaining videos is accessed 6.5 billion times a month.
That’s why it must be clear that the propaganda doesn’t take long to get here either…
The ads offer enormous potential for companies
Although the ads in TikTok are still in their infancy, the huge array of individuals recommends that propaganda can be quite powerful here.
Early adopters can still evaluate a lot in this area and learn about new apps.
Furthermore, advertisements or cooperations with TikTok are still very cheap compared to other social media interfaces.
That’s why it’s important for companies to develop the right mechanics and try out new ways of knowing what makes TikTok work.
If you want to reach out to teenagers, there is no way around the application of tilt.
Agile movement content needs a sale on the spot
The agile movement of the contents and their creative processing leads to an extensive time of permanence in the application.
Individuals want to see the next video clip immediately and do not want to miss a fun video to communicate with their friends.
The proportion of content is colossal.
For companies, this means light opposition and marketing at the same time.
As with all social media content, the interest of the target group must be aroused from the outset.
In the first few seconds, the user chooses whether to watch the video or continue.
The target group of teenagers is primarily directed to products or services in the field of consumer electronics, fitness, nutrition, trend, and beauty.
So, for companies in these sectors, it has the possibility to be of great help to make their own TikTok account and use these trend themes for digital targeted marketing.
Real-time TikTok: The Instagram for Video and Music
The video interface is so well received by the young purpose group that one wonders why the “Instagram for Video and Music” has not existed for a long time.
With its videos, Real-time TikTok closes the gap in the market left by the leading communities in the market – and is now among the winners themselves.
When you have entered the lightweight application full of colorful and moving images, you will have the possibility to spend a long time with it and be inspired by the (music) videos that are new every day.